PROFITABLE GROWTH IS EVERYONE(ISBN=9781400051526) 在线 lit 下载 kindle 免费 pdf docx 电子版 txt

　　The coauthor of the international bestseller Execution has

created the how-to guide for solving today's toughest business

challenge: creating profitable growth that is organic,

differentiated, and sustainable.

For many, growth is about "home runs"—the big bold idea, the next

new thing, the product that will revolutionize the marketplace.

While obviously attractive and lucrative, home runs don't happen

every day and frequently come in cycles.

Products like Kevlar, Teflon, and the Dell business model for

selling personal computers may be once-in-a-decade phenomena. A

surer and more consistent path to profitable revenue growth is

through "singles and doubles"—small day-to-day wins and adaptation

to changes in the marketplace that build the foundation for

substantially increasing revenues. The impact of singles and

doubles can be huge. They are not only the basis for sustained

revenue growth but, in fact, the foundation for home runs. Singles

and doubles provide the discipline of execution, an absolute

necessity for successfully bringing a breakthrough technology to

market or implementing a new business model.

Inherent in this way of thinking is the revolutionary idea that

growth is everyone's business—not solely the concern of the sales

force or top management. Just as everyone participates in cost

reduction, so must everyone be engaged in the growth agenda of the

business. Every contact of each employee with a customer is an

opportunity for revenue growth. That includes everyone from the

people working in a company's call center handling customer

inquiries and complaints to the CEO.

In this trailblazing book, Ram Charan provides the building

blocks and tools that can put a business on the path to sustained,

profitable growth. For more than twenty-five years, Ram Charan has

been working day in and day out with companies around the world.

The ideas he has developed for solving the profitable revenue

growth dilemma facing many businesses are based on personally

seeing what works in real time. These are ideas that have been

tested across industries and that deliver results, and they can be

put to use starting Monday morning.

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　　RAM CHARAN is the coauthor of Execution: The Discipline of

Getting Things Done, the international bestseller that has changed

the way managers run their companies. He is a highly sought-after

advisor to CEOs and senior executives in companies ranging from

start-ups to the Fortune 500. Dr. Charan earned his doctorate at

Harvard Business School and has been on the faculty of that school

as well as the Kellogg School of Management at Northwestern

University. His articles have been published in Fortune magazine

and Harvard Business Review, and his other books include What the

CEO Wants You to Know, Boards At Work, and The Leadership

Pipeline.

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