综合商务英语第新视界商务英语系列教材【正版】 在线 lit 下载 kindle 免费 pdf docx 电子版 txt

《综合商务英语》融合新的外国语言文学类专业本科教学质量国家标准和新的英语四级考试题型，按照商务英语专业教学要求编写，以培养学生的商务英语综合应用能力，包括英语语言知识和应用能力，商务知识、理论和应用能力，职场适应及发展能力和综合运用各种知识解决商务实际问题的能力等为目标。教材内容的选材围绕商务活动的各个阶段，包括公司介绍、沟通交流、商务旅行、产品、销售、商务管理市场营销等等，通过构建真实的职场商务情景，激发学生的学习动力与热情。本书为教材的第1册。

Unit?1?Introduction?to?BusinessText?A?Better?Prepare?for?a?Career?in?BusinessText?B?Business?CycleChinese?and?International?Culture?TourCase?StudyUnit?2?Successful?Business?PeopleText?A?Steve?Jobs?and?the?Apple?StoryText?B?Li?Ka-Shing’s?Timeless?Advice?for?Young?En-trepreneursChinese?and?International?Culture?TourCase?StudyUnit?3?MarketText?A?Who?Will?Win?Out?in?the?Smart?Phone?Market?Text?B?5?Steps?to?Validate?Your?Business?Idea?before?Entering?the?MarketChinese?and?International?Culture?TourCase?StudyUnit?4?CompaniesText?A?Starbucks?Coffee?Company’s?Organizational?StructureText?B?The?Commencement?AddressChinese?and?International?Culture?TourCase?StudyUnit?5?EmployeeText?A?Being?a?Good?EmployeeText?B?Employee?Confidence?and?EngagementChinese?and?International?Culture?TourCase?StudyUnit?6?ProductsText?A?6?Steps?to?Product?Launch?SuccessText?B?Counterfeit?Products?Hurt?the?Consumer?and?the?EconomyChinese?and?International?Culture?TourCase?StudyUnit?7?CustomersText?A?Customer?ValueText?B?How?to?Create?and?Retain?CustomersChinese?and?International?Culture?TourCase?StudyUnit?8?Work-life?BalanceText?A?The?Price?of?a?24-7?WorldText?B?There’s?More?to?Life?than?Being?HappyChinese?and?International?Culture?TourCase?StudyUnit?9?CultureText?A?What?is?Culture?Text?B?Friendship?of?American?StyleChinese?and?International?Culture?TourCase?StudyUnit?10?Business?EthicsText?A?How?Different?Ethical?Stances?Can?Help?or?Harm?a?CompanyText?B?Is?Digital?Piracy?Unethical??Or?Just?Illegal?Chinese?and?International?Culture?TourCase?Study附录一?Glossary附录二?TEM-4?（2008~2010）附录三?References

刘白玉，三级教授，山东工商学院外国语学院院长。中国国际商务英语研究会副理事长，山东省商务英语研究会会长，至今共在《中国翻译》等期刊发表论文93篇，出版专著、译著15部；主持省部级等课题12项。

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